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RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels? | Analysis

Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe different cohorts of society, but should marketers follow?

United statesColleen ryanDylan alcottAchille guillardLiam hemsworthTim lindleyTroye sivanJohnnie walkerKim parkerTom daviesAsia pacificTaylor swiftPew research centerCampaign asiaDemographic trendsVayner media

RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels? | Marketing

Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe different cohorts of society, but should marketers follow?

United statesKim parkerTroye sivanJohnnie walkerTim lindleyColleen ryanLiam hemsworthDylan alcottAchille guillardTaylor swiftAsia pacificTom daviesCampaign indiaPew research centerDemographic trendsVayner media

Demography - definition and meaning

Demography is the statistical study of human populations. A demographer studies statistics such as births, deaths, migration, etc.

United statesCity ofUnited kingdomMarcus aureliusRichard priceAchille guillardAugustus de morganEdmond halleyJohn grauntMax planck instituteMarket business newsAncient romeAncient greeceMiddle agesPolitical observations madeLife contingencies

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