it s something a master marketer like trump understood during his campaign. the tax law ultimately did do the opposite. do you believe in raising taxes on the wealthy? i do. i do. including myself. i do. i am willing to pay more. and you know what? wealthy are willing to pay more. we ve had a very good run. all this reverberating amidst the backlash to starbucks millionaire howard schultz who cared to think he would be channeling popular opinion when he called senator warren s tax ridiculous. co-founder and ceo of the coffee company la colombia which makes about $100 million a year. carmichael got his start as a barista at starbucks and opposed schultz s independent bid for president. you have endorsed elizabeth warren. i have. thanks for being here. what do you think howard schultz misunderstands? and do you think it s partly because he is living a certain type of billionaire life?