it's something a master marketer like trump understood during his campaign. the tax law ultimately did do the opposite. >> do you believe in raising taxes on the wealthy? >> i do. i do. including myself. i do. >> i am willing to pay more. and you know what? wealthy are willing to pay more. we've had a very good run. >> all this reverberating amidst the backlash to starbucks millionaire howard schultz who cared to think he would be channeling popular opinion when he called senator warren's tax ridiculous. co-founder and ceo of the coffee company la colombia which makes about $100 million a year. carmichael got his start as a barista at starbucks and opposed schultz's independent bid for president. you have endorsed elizabeth warren. >> i have. >> thanks for being here. what do you think howard schultz misunderstands? and do you think it's partly because he is living a certain type of billionaire life?
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