development. but these entrepreneurs say they believed in their partners and the products right from the start. you have to be able to say, you know, even if we weren t working together, i would go and buy this product. the benefits and the pitfalls of co-branding are unique to each arrangement. but these entrepreneurs say co-branding is a risk worth taking. if co-branding doesn t work, if something continues to hurt, stop doing it. if it feels good, do it more. the co-branding absolutely can work for a lot of companies. and if you haven t tried it, give it a try. everybody s doing it. partnering with another small business to co-brand is a great marketing tool and it can work for all kinds of companies. let s turn to this week s board of directors. jen is a serial entrepreneur best known for starting her lifestyle brand empowered. and the founding partner of the ad agency with deep social media roots and you are both regulars on the show.
the products right from the start. you have to be able to say, you know, even if we weren t working together, i would go and buy this product. the benefits and the pitfalls of co-branding are unique to each arrangement. but these entrepreneurs say co-branding is a risk worth taking. if co-branding doesn t work, if something continues to hurt, stop doing it. if it feels good, do it more. the co-branding absolutely can work for a lot of companies. and if you haven t tried it, give it a try. everybody s doing it. partnering with another small business to co-brand is a great marketing tool and it can work for all kinds of companies. let s turn to this week s board of directors. jen is a serial entrepreneur best known for starting her lifestyle brand empowered. and the founding partner of the ad agency with deep social media roots and you are both regulars on the show.