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Lessons in Co-Branding: How to Increase the Likelihood of Success

With some multiconcept operators purchasing a variety of chain restaurants, co-branding has gained new life. For those who may not be familiar with co-branding, on the surface it’s not a difficult concept: A company seeks to operate multiple brands from the same location. Execution, however, can be a little more challenging.

SHARE NOW starts co-branding phase with Free2move and launches Europe-wide campaign

How to build the 'A team' in mortgage lending

Brokers need to sharpen up their business ideas if they want to survive the downturn, says expert

Central Railway allows co-branding rights to stations in Mumbai division

The Central Railway has called for expression of interest for bidders to come forward for branding of 83 stations on Central Railway, which includes almost all stations in the suburban section of Mumbai.

Claire's Store Now Open Inside Sartell Walmart

For those unfamiliar with the franchise, Claire's is a retailer of accessories, jewelry, and toys primarily aimed toward tween and teen girls, and is usually found in mall settings.