looked like any other kaldi s product and that made sense to me. kaldi s sells their beans to shafly for the stout. it was as sim as a handshake. if you re going to get into a co-branding situation, make sure it s somebody that you know that you zblus getting the products launched took months of research and development, but these entrepreneurs say they believed in their partners and the products right from the start. you have to be able to say, even if you weren t working together i would go and buy this product. the benefits and the pitfalls of co-branding are unique to each arrangement, but these entrepreneurs say co-branding is a risk worth taking. funds can get tight when you have a small business as we all know but there are several simple things you can do to cut your costs. here are five ways you can save your company time and money
admission blunder there puts hundreds of students on an emotional roller coaster. they e-mailed letters to 800 applicants welcoming them to the prestigious masters program in computer science. hours later they received a second notice saying the e-mails were sent in error and they were not accepted. the school is conducting a review to prevent another error problem. is it ironic it is the computer science department? absolutely. oh, boy. that s a tough day for them. taco bell adding a new spicy menu to a spicy item to its menu board. it is called the sriracha quesarito. yum. it is launching next week. the fast food chain isn t revealing much about the new dish but we know it has a lot of good stuff in it. it will be peppered with the popular asian hot sauce. the latest in a string of taco bell co-branding that included the doritos taco. it s a winner in reena s eyes. do they deliver, is there an
it. you can t go against the nfl they ll squash you. you can t go against the nfl they ll squash you. executives from the nfl, nfl network and espn met last week. the nfl expressed their displeasure with the documentary and then poof, pbs announced espn was pulling out. writing, espn released their own statement, that said, because espn is neither producing nor exercising editorial control over the front line documentaries there will be no co-branding involving espn on the documentaries or their marketing materials. the use of espn s marks could incorrectly imply that we have editorial control. as we have in the past we will cover the concussion story through our on reporting. an nfl spokesman tells cnn, quote, it is not true we pressured espn, the lunch was reap quested several weeks ago by espn. we meet with our business
these beers. have a lot more in common than you might think. makes craft chocolate, so chocolate from bean to bar. they embraced the concept of co-branding. we re combining two brands together to help build a stronger presence. josh ferguson, the owner of kaldi s coffee, he believes companies can create opportunities for each other. whoever you re co-branding with or what we re co-branding on, we want it to be successful. and we like to push it, talk about it, promote it in our stores. the company has collaborated on about half dozen products. one of the most prominent ones is beer. one day we decided to combine two products we both care a lot about, coffee and beer and created the coffee style beer. they ve worked in part with schafley. the first brew of the day should be coffee. the relationship we have kaldi s is the most significant and long lasting one we ve had. the proof of the partnership
development. but these entrepreneurs say they believed in their partners and the products right from the start. you have to be able to say, you know, even if we weren t working together, i would go and buy this product. the benefits and the pitfalls of co-branding are unique to each arrangement. but these entrepreneurs say co-branding is a risk worth taking. if co-branding doesn t work, if something continues to hurt, stop doing it. if it feels good, do it more. the co-branding absolutely can work for a lot of companies. and if you haven t tried it, give it a try. everybody s doing it. partnering with another small business to co-brand is a great marketing tool and it can work for all kinds of companies. let s turn to this week s board of directors. jen is a serial entrepreneur best known for starting her lifestyle brand empowered. and the founding partner of the ad agency with deep social media roots and you are both regulars on the show.