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CMOs are orchestrating traditional media with ecommerce, retail media, social commerce and owned marketing channels to create more value across the entire revenue cycle.

United statesPeter howardChris hummelRandolph browningQuestrom digital business institute at boston universityCo author of revenue operationsKeys to leveraging advancesDigital mediaChannels to generate revenueNight marketHorizon mediaRevenue operationsNorth americaQuestrom digital business instituteRetail mediaSocial commerce