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Extending Marketing s Impact Deeper Into The Revenue Cycle
CMOs are orchestrating traditional media with ecommerce, retail media, social commerce and owned marketing channels to create more value across the entire revenue cycle.
United states
Peter howard
Chris hummel
Randolph browning
Questrom digital business institute at boston university
Co author of revenue operations
Keys to leveraging advances
Digital media
Channels to generate revenue
Night market
Horizon media
Revenue operations
North america
Questrom digital business institute
Retail media
Social commerce
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