Mobile publisher and marketing platform AppLovin nets $2 billion through IPO ); }
Mobile company AppLovin has raised $2 billion through an initial public offering (IPO) that valued the company at $28.6 billion.
MarketWatch reports the marketing platform turned publisher priced its IPO at $80 per share, and offered 22.5 million shares to raise $1.8 billion. Shareholder KKR Denali Holdings then offered 2.5 million shares to contribute an extra $200 million.
The news comes a year after AppLovin acquired
AppLovin has previously invested in a number of game studios including Clipwire Games, Firecraft Studios, and Redemption Games, and back in 2018 launched a publishing arm called Lion Studios to help developers distribute and promote their apps.
● We also ran a primer on how to get a job as a narrative director, with people who landed the role at Ubisoft Toronto, Hangar 13, CD Projekt Red, Inkle, Tarsier Studios, and Deck13 Games all offering their own insights into the gig, from what it entails to what aspiring narrative directors should know before pursuing it as a career path.
● DI4D co-founder and CEO Colin Urquhart talked about the state of facial animation in the industry, and how the next-gen consoles and AAA s pursuit of increasingly high-fidelity visuals could push developers increasingly to new performance capture technology.
(Developers interested in contributing their own insights to future Academy pieces are encouraged to reach out to us at academy@gamesindustry.biz.)
IP licensing is a powerful way to engage existing players in your game and gain new users. Over the last two decades, I ve had the pleasure of working with dozens of well-known licensors from Disney, Dreamworks, Tetris, CBS, and Lionsgate, to name a few.
At Clipwire Games, we ve teamed up with The Price Is Right to provide a deeper level of engagement for the players of our game Bingo Story. If you re thinking about licensing an IP for your studio, our partnership can provide guidance for you and your team.
IP licensing is one way [to] increase brand recognition, improve engagement with existing players, and attract new ones