Obsessed with the customer experience, Zappos has woven a customer focus throughout everything they do. Their legendary use of social media is no exception, and if we as marketers are willing to shed a bias or two, there are three surprising lessons from Zappos that can transform how brands and agencies derive value from our social media investments.
When the educational services company Zovio sold its online program management business to the University of Arizona Global Campus in August, it wasn’t .