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3 Marketing Lessons From Zappos Social Media Team

Obsessed with the customer experience, Zappos has woven a customer focus throughout everything they do. Their legendary use of social media is no exception, and if we as marketers are willing to shed a bias or two, there are three surprising lessons from Zappos that can transform how brands and agencies derive value from our social media investments.

Chobani Yoghurt s Anti-Science Stance is Annoying UPDATED

I have nothing against Chobani Yoghurt. In fact, I like it. Even more importantly, Huxley likes it. But the image above annoys me. It says "Nature got us to 100 calories, not scientists. #howmatters" This is in accord with their latest ad, here:

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