In conversation with digital entrepreneur Kristina Edwards
published : 10 Mar 2021 at 11:17 Image Credit : Kristina Edwards
Entrepreneurship and social media now go hand-in-hand regardless of what industry you re in. The beauty of social media and entrepreneurship lies in the freedom it gives you to express and pursue your passions.
For Kristina Edwards, social media marketing has been a turning point in her life and her career. Having previously worked in land acquisitions, social media marketing and management was a breath of fresh air for Kristina.
The online world is still a largely untapped world full of opportunities and Kristina realised this. She fell in love with marketing and hasn t looked back since. It feels less like a job and more like I m pursuing my passion, she says. To successfully run a business, you need to be passionate about it so that you re excited about the parts of it that are difficult too.