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Beauty brands that show diversity in advertising inspire American consumers

Beauty brands that show diversity in advertising inspire American consumers Premium Beauty News (Source: Mintel) 24 May 2021 Share: The drastic changes that occurred in 2020 in the wake of the pandemic have served as undeniable catalysts for change across industries, including in the beauty business, with diversity moving to the forefront. According to a recent study by Mintel, consumers’ perception of inclusivity depends on their age and expectations, but a large majority of them saying diversity in beauty advertisements is a source of inspiration. New research from Mintel reveals that more than three-fifths (63%) of Americans say they are inspired by beauty brands that show diversity in advertising.

Inside the Mysterious World of Celebrity Beauty Brands

Inside the Mysterious World of Celebrity Beauty Brands Allure 6 hrs ago © Allure Nearly two decades ago, Jessica Simpson had an edible cosmetics line called Dessert Beauty, sold at Sephora. It was sugary and sexy, a shimmering distillation of the spirit of the early aughts. Then it disappeared. At the time, Simpson and her then husband Nick Lachey starred in one of the earliest celebrity reality shows, MTV s Newlyweds. It was a simpler time, predating Instagram, Kardashians, and sponcon. Celebrity beauty looks were documented and dissected primarily on red carpet shows and in gossipy magazines like Us and Star. For the first time, their beauty businesses were tabloid fodder too. When People reported on alleged trouble with Dessert s business side, they quoted a representative for Simpson distancing her from the brand. She was a spokesperson with no knowledge of or responsibility for any of the claimed financial snafus, more of a brand ambassador and less of a beauty ex

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