Beauty brands that show diversity in advertising inspire American consumers
Premium Beauty News (Source: Mintel)
24 May 2021 Share:
The drastic changes that occurred in 2020 in the wake of the pandemic have served as undeniable catalysts for change across industries, including in the beauty business, with diversity moving to the forefront. According to a recent study by Mintel, consumers’ perception of inclusivity depends on their age and expectations, but a large majority of them saying diversity in beauty advertisements is a source of inspiration.
New research from Mintel reveals that more than three-fifths (63%) of Americans say they are inspired by beauty brands that show diversity in advertising.
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