The company was launched in 2017 as an on-the-go solution for brain fog and lack of energy.
IQBAR CEO and founder Will Nitze told NutraIngredinets-USA that they optimize the keto-friendly protein bars around 6 specific brain nutrients: Lion s mane, MCTs, omega-3s, flavonoids, vitamin E, and choline.
“We chose those nutrients in particular for two primary reasons: 1) They had the greatest scientific research demonstrating positive impact on the brain, and 2) They can be incorporated into a bar via delicious, whole food ingredients,” said Nitze.
Outside money
“This is the first institutional money we ve taken,” explained Nitze.
“To date, we ve operated via a sort of ‘poverty mentality’ where we did everything in the most cost-effective way possible. While I m so glad that was our approach for the first few years of our existence, it isn t sustainable in the long run in the categories we play in. Eventually you need outside money to hit super ambitious gro
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Black female founded snack brand aims for the stars with major cash boost from multi Grammy Award winner Rihanna By Gill Hyslop Partake Snacks has capped an ‘exceptional year’ with a $4.8 million series A funding round, led by Robyn Rihanna Fenty with her first investment beyond personal ventures.
To date, more than 50% of Partake Foods’ total $7.5 million in funding has come from big names in the music industry, including Jay-Z’s VC fund, Marcy Venture Partners, and another Grammy Award-winner, H.E.R.
Partake was founded by Denise Woodard to create suitable snacks for her young daughter was diagnosed with multiple food allergies. More than one in 13 American kids are allergic to one of the top 8 allergens (wheat, tree nuts, peanuts, milk, eggs, soy, fish and shellfish), according to Food Allergy Research & Education (FARE), with Black children being at a significantly higher risk.
Partake attracts $4.8m investment and announces plans to enter 2,700+ stores in Q1 2021 Allergy-friendly food company Partake has completed a $4.8m Series A funding round backed by a diverse and star-powered lineup of investors from private equity investment firm CircleUp Growth Partners to Rihanna and Seattle Seahawks Bobby Wagner.
Other investors in the financing round include Marcy Venture Partners (co-founded by Jay Z), FF2032, Kevin Johnson s Black Capital, Black Star Fund, and CEO of Once Upon a Farm John Foraker.
Chuck Muth, chief growth officer of Beyond Meat and current investor in the growing brand, will be joining Partake’s board, along with Aditi Dash, partner at CircleUp Growth Partners.
Rihanna and Jay-Z Invest in Vegan Cookie Company Partake
WOC-owned vegan cookie company Partake has just announced the close of a Series A funding, securing over 4.8 million dollars in investment from celebrities like Jay-Z s Marcy Ventures Partners (MVP) and Rihanna. Other investors include Kevin Johnson of Black Capital, Seattle Seahawks linebacker Bobby Wagner, Black Star Fund, John Fraker, and CircleUp Growth Partners.
Over half of Partake s funding is coming from Black investors, which CEO and Founder Denise Woodward said was very intentional, continuing by explaining, “I feel very passionate about continuing to increase wealth in the Black community wherever possible and so having investors on board that understand those missions and goals is really important to me.