Mondelez and CircleSquare unveil scorecard for sustainable packaging
Mondelez World Travel Retail and
CircleSquare have revealed a sustainable design scorecard for packaging in the travel retail industry.
The
Sustainable DNA Rating scorecard gives packaging a rating out of five across four key criteria: Recyclability, Reusability, Manufacture & Availability and End of Life.
The scorecard was born out of a collaboration between Mondelez and CircleSquare looking at the impact of the confectionery brand’s retail units and seeking to make them more sustainable. The new framework now informs the company’s plans going forward and they have released into the market for other travel retail brands to use.