/PRNewswire/ Circana, the leading advisor on consumer complexity and formerly IRI and The NPD Group, today launches its latest biannual FMCG Demand Signals.
Consumers are pushing dollar growth across bakery, deli, and produce and away from meat and seafood, but chicken might be a bright spot in 2024, Jonna Parker, principal II of fresh food at Circana, shared during a webinar.