Online digital shopping is an increasingly important aspect of shopper acquisition, as what happens digitally often influences brick-and-mortar shelves, a panel of e-commerce experts shared in a recent Circana webinar.
US B2B technology sales performance is expected to stabilise in the second half of 2023 and return to growth in 2024 as economic conditions improve, says market research firm Circana. According to the latest Future of B2B Technology Forecast from Circana (created through the merger of IRI and The NPD Group), late demand improvements in