Bollywood continues to languish despite cinemas operating at full capacity for more than a year now after the lifting of pandemic-induced curbs with film business in the Hindi-speaking market nearly 40% less than the pre-covid levels.
Theatre owners, trade experts predict bumper opening for Adipurush orissapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from orissapost.com Daily Mail and Mail on Sunday newspapers.
In an interview with PTI, Gautam Dutta, PVR INOX Limited co-CEO, said they have already crossed "over 3 lakh bookings for the 1st weekend". "It s going to be one of the biggest films this quarter. The leading languages in this film would be Telugu and Hindi, followed by other languages, and Prabhas being a very popular star down south, that coupled with the entire north belt should give the film a colossal opening," Dutta told PTI.
Prabhas-starrer Adipurush, a retelling of the epic Ramayana, is eying a bumper opening at the box office with trade experts predicting the film could do a business of more than Rs 80 crore on its opening day and comparing its pre-release buzz to Pathaan.