According to estimates by media consulting firm Ormax, Malayalam language films made up 16% of overall gross domestic box office between January and March 2024, higher than Tamil (9%), Hollywood (9%) and Kannada (2%)
By contrast, in January-March of 2023, Shah Rukh Khan’s Pathaan was a blockbuster success, becoming the first Hindi language film to cross the ₹500-crore mark at the domestic box office.Two Tamil films - Vijay’s Varisu and Ajith-starrer Thunivu - were also big hits, each earning over ₹170 crore