enjoy the movie. and someone just got exposed to some of this and doing a quick text message and i m like we re watching a movie, just trying to relax. here they try to avoid things like that with a near zero tolerance policy and frequent psa s like the tweet you re seeing. disruptive guests get one warning and then you re escorted out. they tell us even though this means kicking some customers out, it s actually helped them bring more customers in. we ve seen a lot of people converts from other cinema chains who have had some poor experiences and gone to theaters and seen some bad projection, bad sound, bad fellow movie goers and they hear about us through some of our psa s. alamo tell us they re nearly at pre-pandemic attendance lives. in new york, fox business. neil: so behave, everyone, behave. all right, when we come back here, behave on your summer vacation, that s an understatement. we re all busy taking them and
the barbenheimer phenomenon, is not that they have done as well as they have, but they have done as well as they have in the same weekend. put that into context for us, it is rare that two massive movies would open on the same weekend. this is absolutely the boost that the cinema industry needs right now, isn t it? i touched on it there, covid caused huge problems, we stopped going to the cinema. and streaming services eating into their revenues. the cinema industry really needs this, doesn t it? it really does, it s been a tough few years for the cinema sector. we have had big cinema chains, cineworld has been going through bankruptcy proceedings. overall, the whole cinema global box office is still down i7% compared to 2019. so this is a massive, massive boost. it has come out of the blue, a little bit, that fact that neither of them are sequels or superhero movies, they have done this well at the same time. normally, it is assumed
is interesting about this, the barbenheimer phenomenon, is not that they have done as well as they have, but they have done as well as they have in the same weekend. put that into context have in the same weekend. put that into context for have in the same weekend. put that into context for us, have in the same weekend. put that into context for us, it have in the same weekend. put that into context for us, it is have in the same weekend. put that into context for us, it is rare - have in the same weekend. put that into context for us, it is rare that. into context for us, it is rare that to massive movies would open on the same weekend. this is absolutely the boost that the cinema industry needs right now, isn t it? i touched on it there, covid caused huge problems and we stopped going to the cinema. and streaming services eating into the cinema industry really needs this? it the cinema industry really needs this? ., , ., , , , ., this? it really does, it s been a tou~h thi
and the boss of one of the country s biggest cinema chains predicts it will be next year before ticket sales get back to where they were. we ve lost four or five years, which is incredible. everyone is still struggling. we re recovering right now as an industry, but we re not going to be out of the woods until the end of this year. and i think that s something that is true, whether you re a major or a small independent. some of the highest earning films in uk history have been released in the past year, but the way the industry operates is changing, with movies like matilda the musical being released on a limited basis in the cinema before they re available to stream at home. i need the greatest basketball shoe that s ever been made. who s the player? michaeljordan. amazon s just done the same with its new movie, air,
sheffield, but right now they are struggling to fill the seats as much as they would like in the aftermath of the pandemic. i will be talking a bit later about why, and i have also been chatting to the ceo of one of the big cinema chains across the whole country, vue cinemas, about their fortunes and how they hope to recover from the pandemic. their fortunes and how they hope to recoverfrom the pandemic. keep watching and get your popcorn ready. if only. thanks, hannah. if we have popcorn here, i think that would be a disaster. i popcorn here, i think that would be a disaster. ., ., ., ,.., a disaster. i would not want popcorn at this time a disaster. i would not want popcorn at this time in a disaster. i would not want popcorn at this time in the a disaster. i would not want popcorn at this time in the morning. - a disaster. i would not want popcorn at this time in the morning. not - at this time in the morning. not tood for at this time in the morning. not good for the at thi