and the boss of one of the country s biggest cinema chains predicts it will be next year before ticket sales get back to where they were. we ve lost four or five years, which is incredible. everyone is still struggling. we re recovering right now as an industry, but we re not going to be out of the woods until the end of this year. and i think that s something that is true, whether you re a major or a small independent. some of the highest earning films in uk history have been released in the past year, but the way the industry operates is changing, with movies like matilda the musical being released on a limited basis in the cinema before they re available to stream at home. i need the greatest basketball shoe that s ever been made. who s the player? michaeljordan. amazon s just done the same with its new movie, air,
BBCNEWS Breakfast June 4, 2024 05:00:15
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the smallest has just 36 seats. i think the biggest asset we have is that we know our customers because we re a small family business. we literally get to know people who come on a regular basis and we tailor our programming forthem. what are people wanting to see at the moment? happy, feel good things that may put a smile on your face. there s no doubt about that. i think the, you know, the earnest, darker films are a bit of a hard sell at the moment. and the happier we can make people, the more they want to come. there are other ways of working out what audiences want. we have this ai, which is- a basically a predictive model that tells us what movie to play in what screen at what time, i at what cinema. and there s very obvious things that a will pick up, i such as in the north of the country, | people will tend to eat dinner maybe a little bit earlier than the south. and the programming time is kind of built around that. that s kind of a very high level,