Consumer taste panels conducted have resulted in attendees increasing the amount of lamb they cook and eat and an increased awareness of the Welsh Lamb.
Future trade deals must not undermine Wales’ red meat sustainability success story, the chair of the country's red meat levy organisation has warned.
Strong livestock prices at market continue to offer some respite for farmers in a period when the cost of inputs is rising sharply, new analysis shows.
Welsh government figures show how farm incomes in Wales for 2020-21 were forecast to have increased for cattle and sheep farms in both less favoured areas (LFA) and in lowland areas in Wales against a backdrop of change and instability caused by Brexit and the pandemic.