Warner Bros. PicturesStar Wars, a franchise once nearly synonymous with merchandise, has taken a back seat to Barbie. According to online search data compiled by the clothing brand Chummy Tees, Barbie merchandise has become the most-searched for stuff.
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Search data shows interest in Barbie merch towers over all competition, including Star Wars
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Search data shows interest in Barbie merch towers over all competition, including Star Wars
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