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Google says Apple s privacy policy and IDFA changes for iOS 14 will affect ad revenue
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Apple plans new privacy control, spars with Facebook over tracking iPhone users
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AP Photo/Andy Wong, File
SAN RAMON, Calif. (AP) Apple says it will roll out a new privacy control in the spring to prevent iPhone apps from secretly shadowing people. The delay in its anticipated rollout aims to placate Facebook and other digital services that depend on such data surveillance to help sell ads.
Although Apple didn t provide a specific date, the general timetable disclosed Thursday means a long-awaited feature known as App Tracking Transparency will be part of an iPhone software update likely to arrive in late March or some point in April.
After delaying the planned September introduction of the safeguard amid a Facebook-led outcry, Apple had previously said it would come out early this year. Apple released the latest update as part of Data Privacy Day, which CEO Tim Cook will salute during a speech scheduled Thursday at a technology conference in Europe.
Apple CEO escalates battle with Facebook over online privacy - Medicine Hat NewsMedicine Hat News
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