Apple to protect iPhone users from secret app tracking in early spring
By MICHAEL LIEDTKE article
CUPERTINO, Calif. - Apple plans to roll out a new privacy control in the early spring to prevent iPhone apps from secretly shadowing people. That puts the feature on course to come out after a more than six-month delay aimed at placating Facebook and other digital services that depend on such data surveillance to help sell ads.
Although Apple didn t provide a specific date, the general timetable disclosed Thursday means the long-awaited safeguard known as App Tracking Transparency will be part of an iPhone software update likely to arrive in late March or some point in April.
Google readies iOS privacy workaround - Mobile World Live 27 JAN 2021
Google prepared to stop collecting identifying information from iOS users to circumvent a controversial Apple policy which will require consent before apps can track their activity.
Advertisers including Google have so far used the unique iOS identifier for advertisers (IDFA) to trace user activity across apps and deliver personalised marketing. However, Apple’s forthcoming App Tracking Transparency policy will require consumers to opt-in to such monitoring.
In a blog, Google Ads group product manager Christophe Combette said it plans to stop using IDFA once the rule takes effect, noting this will allow it to avoid using a consent pop-up.