24 May 2021 11:46 am / 0 comments
Yesterday’s Monaco Grand Prix may have been one to forget for Mercedes-AMG, but the company at least had something to celebrate last week – a new collaboration with esteemed Swiss watchmaker IWC Schaffhausen. The special IWC Pilot’s Watch Chronograph Edition “AMG” is inspired by the world of Affalterbach and adds some motorsport flavour to the aviation-themed timepiece.
The latest product of a partnership that stretches back to 2004, the new watch debuts a number of firsts for the Pilot’s Watch Chronograph. For a start, the 43 mm case is made from titanium, the Grade 5 finish of which is reminiscent of AMG’s signature Selenite Grey Magno paint. Further setting it apart is the exposed carbon fibre dial, contrasting with the silver sub-dials that are said to be reminiscent of racing instruments.
IWC And Mercedes-AMG Celebrate Collaboration With New $12K Chronograph carscoops.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from carscoops.com Daily Mail and Mail on Sunday newspapers.
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Watches and Wonders saw a glimpse of the future when IWC CEO Christoph Grainger-Herr and the brand’s legendary watchmaker Kurt Klaus beamed into the Shanghai event from Switzerland as 4K holograms.
The presentation saw Grainger-Herr and Klaus introduce IWC’s 2021 collection and answer questions from buyers in real-time, it also marks the first time the PORTL technology has been used to ‘holoport’ from Europe to Asia. Inventor David Nussbaum demonstrates the device in the video below.
For the remainder of the four-day live event, which came to a close yesterday, guests used the technology to interact with watchmakers at the brand’s HQ in Schaffhausen, Switzerland.
Pandemic-hit Swiss luxury watchmakers set sights on Chinese market Xinhua | Updated: 2021-04-11 07:43 A staff member shows a limited-edition Swiss watch at the Lifestyles exhibition area during the second China International Import Expo (CIIE) in Shanghai, East China, Nov 6, 2019. [Photo/Xinhua]
GENEVA - For centuries, Switzerland has been world-renowned for its cheese, chocolate and watches. However, the latest developments in technology coupled with changing consumer demand appear to force the Alpine country s makers of luxury timepieces to reinvent and innovate if they want to stay on top of the market.
At this year s digital Geneva edition of Watches and Wonders a trade show of the international watch and jewelry industry 38 of the world s top watchmakers show off their latest and best designs between April 7 and April 13. They include Rolex, TAG Heuer, Cartier and Patek Philippe.
Pandemic-hit Swiss luxury watchmakers set sights on Chinese market--China Economic Net en.ce.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from en.ce.cn Daily Mail and Mail on Sunday newspapers.