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Pandemic-hit Swiss luxury watchmakers set sights on Chinese market
chinadaily.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from chinadaily.com.cn Daily Mail and Mail on Sunday newspapers.
Pandemic-hit Swiss luxury watchmakers set sights on Chinese market
chinadaily.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from chinadaily.com.cn Daily Mail and Mail on Sunday newspapers.
2021-04-10 11:35:35 GMT2021-04-10 19:35:35(Beijing Time) Xinhua English
by Martina Fuchs
GENEVA, April 10 (Xinhua) For centuries, Switzerland has been world-renowned for its cheese, chocolate and watches. However, the latest developments in technology coupled with changing consumer demand appear to force the Alpine country s makers of luxury timepieces to reinvent and innovate if they want to stay on top of the market.
At this year s digital Geneva edition of Watches and Wonders a trade show of the international watch and jewelry industry 38 of the world s top watchmakers show off their latest and best designs between April 7 and April 13. They include Rolex, TAG Heuer, Cartier and Patek Philippe.
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In 2019 IWC Schaffhausen used a vintage Spitfire and brand ambassadors like Bradley Cooper and Dev Patel to introduce the redesign of its Spitfire collection of pilot’s watches. But the “time has passed” for such events, said Christoph Grainger-Herr, the company’s chief executive.Credit.Eamonn M. McCormack/Getty Images for IWC
By Victoria Gomelsky
Feb. 10, 2021
In January 2019, the Swiss watchmaker IWC Schaffhausen invited 800 guests to a Geneva convention hall staged as an airplane hangar to celebrate the redesign of its Spitfire collection of pilot’s watches. A vintage Spitfire was part of the spectacle, as were some the brand’s star ambassadors: Bradley Cooper, Rosamund Pike, Dev Patel, James Marsden and Sonam Kapoor.