For the seventh consecutive year, Aldi cooks up a Kevin the Carrot narrative for its Christmas ad, focusing on all the big set pieces from the Chris Columbus classic.
Kevin the Carrot is causing a stir again, crashing Aldi s website as shoppers flock to buy his merchandise. Kevin was introduced in Aldi s 2016 Christmas ad.
Marketers were using Christmas to sell things before the John Lewis ad came along, and they will continue to long after we’ve forgotten the Keane covers and cute dragons.