Svenska Spel appoints Nord DDB as lead content agency for TUR division Share
Nord DDB as its new lead ‘content communications and creative concepts’ marketing agency.
A subsidiary of the
DDB Worldwide advertising group, Nord DDB will initially work on developing new content-led campaigns for Svenska Spel’s TUR lottery division, promoting its retail brands of Triss, lotto, Keno and Euro jackpots.
The agency’s remit has been assigned to all creative communications for Svenska Spel’s TUR division and will include product packaging, in-store branding and partner communications.
2021 has seen Svenska Spel radically overhaul its marketing agency frameworks, with the Swedish state-owned operator appointing
Nord DDB vinner Svenska Spel Tur
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Veckans värvningar: Vi har bytt jobb i branschen
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Svenska Spel appoints Christina Kilström as Tur sales and marketing director Share
Tur‘ lottery and games division.
Kilström joins Svenska Spel’s senior management having most recently served as marketing and communications director of the ‘
Stockholmsmässan‘ exhibition center in Stockholm.
Anna Romboli, Business Area Manager for Svenska Spel Tur, said: “I am very happy to welcome Christina Kilström to the dream factory Svenska Spel Tur. Her experience in customer experience, digital development, sales and brands from Coca-Cola, eBay, Vattenfall and most recently Stockholmsmässan will be a great asset.
“It’s an exciting time where strong brands and the ability to adapt to a rapidly changing world and new customer habits are more important than ever. I also look forward to Christina with her background in digital transformation to contribute with agile and inclusive leadership.”
Hon tar över som marknadschef för Triss, Lotto och Keno
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