Svenska Spel appoints Nord DDB as lead content agency for TUR division Share
Nord DDB as its new lead ‘content communications and creative concepts’ marketing agency.
A subsidiary of the
DDB Worldwide advertising group, Nord DDB will initially work on developing new content-led campaigns for Svenska Spel’s TUR lottery division, promoting its retail brands of Triss, lotto, Keno and Euro jackpots.
The agency’s remit has been assigned to all creative communications for Svenska Spel’s TUR division and will include product packaging, in-store branding and partner communications.
2021 has seen Svenska Spel radically overhaul its marketing agency frameworks, with the Swedish state-owned operator appointing