Hi everyone. Im j. J. Ramberg and welcome to your business, the show dedicated to helping your Small Business to grow. The whole point of having a brand and a logo to go with it is to make sure your business doesnt get confused with anyone elses. What happens when you are accused of violating another companys i. P. Even if you never intended to . One thing, you may end up receiving a cease and desist letter. Thats what happened to two businesses on the west coast who received those notices and could have lost everything. Santa cruz is a Northern California beach town with a reputation for great surfing. Catching the waves here is so popular the locals call their town surf city. You look around. You see surf city barbershops cafe everything everywhere. Bruce noland is a third generation. We sell a lot of tshirts sunglasses bikinis, mens shorts, i thinks for the beach. A few years ago bruce dashed off a tshirt and moved letters around. Santa cruz california lets throw aww onusa on the bo
Your business, the show helping you grow your business. Doesnt matter if youre a managing or employee, just about everyone dreads employment review. Radical candor, former google executive kim scott. It completely changes the way we give and when we give feedback. It can have a big effect on both the culture of your company and ultimately the bottom line. Either a moment seared in kim scotts memory. She was an up and coming Silicon Valley executive working at google. She had just finished what she thought was a killer presentation for cofounder and then Ceo Eric Schmidt when her boss Sheryl Sandberg pulled her aside for a chat. I thought, oh, boy, maybe i screwed something up. Maybe i didnt nail it like i thought i did. Cheryl started the conversation telling me about things that had gone well in the meeting. Of course, what i wanted to hear was what i did wrong. She said, you said um walking fr 15 years with a hunk of spinach in my teach and nobody told me. It was a dose of clarity th
she received from lawyers representing the huntington beach convention bureau. she wasn t sure what the letter was about. the letter threatening litigation claimed huntington beach, california, also a popular surfing town owned surf city usa. at the visitors bureau christina glyn helps local businesses. we sat down in the conference room, read the letter. it was actually a cease and desist letter asking her to cease selling t-shirts with the logo santa cruz surf city usa. with this notice we demand on or before friday september 6th, you must agree to cease selling or any other manner using serve city usa marks. so what that s saying in flan english unless you cease and desist immediately we re going to sue you. an intellectual property
upset. she came to us with a letter. she wasn t sure what the letter was about. the letter threatening litigation claimed that huntington beach, california, also a popular surf town owned the trademark surf city usa. christina glyn helps local businesses. we sat down in the conference room. we red the letter. it was a cease and desist letter asking her to cease selling t-shirts emblazoned with the logo santa cruz surf city usa. you must agree to cease selling or in any other manner using the suv city usa marks. so what that s saying in plain english, unless you cease and desist immediately, we oar going to sue you. he s also a santa cruz