Hi everyone. Im j. J. Ramberg and welcome to your business, the show dedicated to helping your Small Business to grow. The whole point of having a brand and a logo to go with it is to make sure your business doesnt get confused with anyone elses. What happens when you are accused of violating another companys i. P. Even if you never intended to . One thing, you may end up receiving a cease and desist letter. Thats what happened to two businesses on the west coast who received those notices and could have lost everything. Santa cruz is a Northern California beach town with a reputation for great surfing. Catching the waves here is so popular the locals call their town surf city. You look around. You see surf city barbershops cafe everything everywhere. Bruce noland is a third generation. We sell a lot of tshirts sunglasses bikinis, mens shorts, i thinks for the beach. A few years ago bruce dashed off a tshirt and moved letters around. Santa cruz california lets throw aww onusa on the bo
resident and a devoted surfer. e frankly was outraged that somebody could claim trademark rights to something so generic as surf city usa. he said trademarks like coca-cola can be registered as a brand and be protected. i knew it was really serious when i stepped into the federal building in san francisco on the 24th floor and i was up there with the atf and the fbi. bruce innocently thought it would be a great t-shirt, surf city santa cruz california usa. unbeknownst to him. my mom was a little freaked out, that she could lose her house, her swimming pool and everything. so i was i a little bit. when big organizations take on small mom and pops like the
santa cruz is a northern california beach town with a reputation for great surfing. catching the waves here is so popular the locals call their town surf city. you look around. you see surf city barbershops cafe everything everywhere. bruce noland is a third generation. we sell a lot of t-shirts sunglasses bikinis, men s shorts, i thinks for the beach. a few years ago bruce dashed off a t-shirt and moved letters around. santa cruz california let s throw aww onusa on the bottom. as soon as that happened it caught the attention of a surfing company 400 miles to the north and his mother was very