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Share: Open Source Protocol Powered By MadNetwork Blockchain And Cryptography Improves Integrity Of Digital Media Through Technical Proof And Verification NEW YORK (PRWEB) April 29, 2021 AdLedger, the non-profit consortium building open standards that leverage blockchain to improve digital advertising, today announced a successful global implementation of CryptoRTB with OMD Italy, Italiaonline and MadHive for a Dixan Campaign by Henkel Italy. CryptoRTB is the open source tool set proposed by AdLedger that uses blockchain and cryptography to improve the integrity of the media ecosystem. It s been adopted by partners like Verizon. Cryptography has been keeping sensitive information safe on the internet for decades, and now, with privacy regulations and third-party cookies taking center stage, we finally see industry giants understanding its potential for advertising, said Christiana Cacciapuoti, Executive Director at AdLedger. This activation at scale proved that cryptography a

Matteo giarrizzoChristiana cacciapuotiAntonio montesanoCarmine laltrelliOmnicom media groupDixan campaignHearst televisionExecutive directorVideo completion rateProgrammatic advertisingMedia italyFull transparencyPublicis mediaகேட்பவர் தொலைக்காட்சிநிர்வாகி இயக்குனர்காணொளி நிறைவு ரேட்