monetiseable. it contained copyrighted music, which actually i didn t own the rights to and had to look elsewhere in terms of, as we ve talked about, diversifying your income streams with regards to social media, so merchandise, fan funding, models such as patreon and other kind of things like that. so, chris, going back to you if the majority of people are not making much, if any, money out of this approach, at least at the moment, how do the social media companies make money out of what people are posting? well, they make money out of our attention. - we are engaged with all- of these creators, we find them really interesting and like to develop into their lives. - i used to watch becky - when i was younger and from that, basically, they have our attention, so they serve - adverts against that in many instances. i
and things like that. we were just going to youtube to create and be part of the community. but you couldn t rely on it for a steady income? no, i mean, luckily, i was at school, so i still had my parents supporting me, but even though i was making my youtube videos and my case was a little bit different because the content i was making wasn t fully monetiseable. it contained copyrighted music, which actually i didn t own the rights to and had to look elsewhere in terms of, as we ve talked about, diversifying your income streams with regards to social media, so merchandise, fan funding, models such as patreon and other kind of things like that. so, chris, going back to you if the majority of people are not making much, if any, money out of this approach, at least at the moment, how do the social media companies make money out of what people are posting? well, they make money out of our attention. - we are engaged with all- of these creators, we find them
i think the really important thing to remember about social media is often, we re going there to see. you know, unpolished is better, almost. we re looking for things that are relatable and almost, kind of, more attainable than the typical celebrity, and i think that s the secret. chris stokel walker has written books about youtube and now tiktok as well. with tiktok in mind, chris, to what extent has it been the year of tiktok 2021? because it seems to have come out of nowhere. it has. nobody can be a beneficiary. of the pandemic, i don t think, julian, but tiktok has been someone i that survived a little bit better. i in march 2021 alone, . we spent as much time on the app as we did from the stone age until today, so that gives us an idea just how much we are addicted i to all those creators. that s quite a statistic. kya, you create a weekly newsletter. before that, she covered tech for cnn.
and i think that s the secret. chris stokel walker has written books about youtube and now tiktok as well. with tiktok in mind, chris, to what extent has it been the year of tiktok 2021? because it seems to have come out of nowhere. it has. nobody can be a beneficiary. of the pandemic i don t think, julian, but tiktok has done that survival a little bit better. in march 2021 alone, . we spent as much time on the app as we did from the stone age until today, so that gives us an idea just how much we are addicted i to all those creators. that s quite a statistic. kya, you create a weekly newsletter. before that, she covered tech. we are going to hear the words creator and influencer i suspect quite a lot in the next 25 minutes. what s the difference? so, this has been a huge topic of debate for some people. for me, i really think they re interchangeable. i think a few years ago,
that is being posted everyl single day and it is difficult to keep on track, although journalists like us often i try to keep them a bit more honest than they are. - how does patreon tackle this particular issue? it is interesting, chris mentioning the human moderation. we do want to take a human outlook on this and we don t necessarily want to be the arbiters of what art is or isn t, we believe in a diversity of opinions. but as i led, you know, in explaining what patreon was at the very beginning, we also want us to foster safe communities, so i think for us there are certain types of behaviours that are very explicit. actually, i thought initially when you were talking about fraud it was committing fraud against your community. sometimes, you know, telling them to pay you in order to get financial independence or something like that. but for us in particular there are certain things around hate speech or around bullying or doxxing, where you expose someone s address, that are just l