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Companies including Coca-Cola and Delta are speaking out against a Georgia voting law.
Experts say a race for talent is driving companies to speak out in support of progressive causes.
In-demand employees tend to be more concerned about voter suppression than voter fraud.
Brand boycotts are back.
After Georgia Gov. Brian Kemp signed the law on March 25, a number of companies including Coca-Cola and Delta have spoken out against the bill and voter suppression more generally.
With boycotts looming on both sides, taking political stances can seem like a lose-lose proposition. But, experts say that companies that spoke out against the voting law made the correct choice in large part because employees want to work for companies that are willing to stand up for their values.
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