Leon Neal/Getty Images Trump as a luxury hospitality brand in the United States is absolutely 100% over, says a PR specialist, amid Trump Organization declines in revenue and the value of its real-estate holdings.
At Trump National Doral Miami, a golf resort, revenues are down about 43 percent. Income at the former president’s eponymous D.C. hotel has plummeted nearly 63 percent, while management fees at the branded Chicago hotel have dropped by close to $1.2 million.
Former President Donald Trump’s final financial disclosure report, made public soon after he and his family left the White House for the last time, shows just how much many of his properties have floundered since his 2019 filing.
For Donald Trump, the cost of an incendiary presidential career started adding up on Day One: Macy’s department stores stopped selling his menswear collection after he called Mexican immigrants “rapists” during his first campaign event.
A few months later, after Trump called for a “total and complete shutdown” of Muslims entering the United States, he lost another partner, a Dubai company that had a license to sell Trump furniture in the Middle East, Africa and India.
Since then, his outrageous comments and controversial presidential actions have lost his business empire a slate of lucrative partners and investors.
In the wake of the deadly Jan. 6 riots by Trump supporters that led to a second impeachment, a fresh wave of businesses have canceled partnerships and contracts with Trump, tarnishing a once-lucrative brand so badly that hospitality experts and brand reputation consultants say it may never recover.