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you can t be in the rope business and not rope. seo, search engine optization can be a scary term for those who don t understand how it works, which is most people. many of us simply don t know how to get up there. i recently went down to blog her in orlando where i chatted with chloe spencer, who gave me some helpful tools and advice on how to rank how in seo. how important is it for companies to think about seo. it s absolutely crucial. you need to build the traffic from the search engines to get the sales that you want so you need to be ranking in google. when you think about seo, how much of it is technical, things that you can do you to your site that you might not understand, versus, hey, just have a great site that people love. they ll keep coming back and you will rank higher. it s absolutely about both. you need to be creating really compelling content and you need to be doing those really technical seo tweaks as well,

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