it s absolutely about both. you need be creating really compelling content and you need to do those technical seo tweaks, as well, which sometimes you ll need an seo expert to do for you. tell me some mistakes you see people make. sure. number one is the gut check mistake. this is when you re picking your key words using your gut instead of using tools. so you need to choose your key words based on popularity, but it s offer counterintuitive which synonyms and var aegzs are the best. a few of the top three tools i really recommend are ask the public.com and soovle.com and the best pay tooling is moz.com/explorer. number two is the broken record mistake. you do not want to be stuffing key words repetitively throughout your content. this is against google s guidelines and can get you penalized. number three is the blue light special mistake, having links point to go your site is
you can t be in the rope business and not rope. seo, search engine optization can be a scary term for those who don t understand how it works, which is most people. many of us simply don t know how to get up there. i recently went down to blog her in orlando where i chatted with chloe spencer, who gave me some helpful tools and advice on how to rank how in seo. how important is it for companies to think about seo. it s absolutely crucial. you need to build the traffic from the search engines to get the sales that you want so you need to be ranking in google. when you think about seo, how much of it is technical, things that you can do you to your site that you might not understand, versus, hey, just have a great site that people love. they ll keep coming back and you will rank higher. it s absolutely about both. you need to be creating really compelling content and you need to be doing those really technical seo tweaks as well,