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Apple Inc’s (NASDAQ: AAPL) new privacy tools centered on advertising face a challenge from a mechanism under testing in China, which was developed with the help of
Procter & Gamble Co (NYSE: PG), the Wall Street Journal reported Thursday.
What Happened: P&G reportedly cooperated with dozens of Chinese trade groups and tech firms working with the state-backed China Advertising Association to develop the technique dubbed CAID, people familiar with the matter told the Journal.
The technique, developed using a technology called device fingerprinting, is said to be under testing through apps and gathers iPhone user data.
CAID can reportedly use an algorithm to track users for advertising purposes in ways that Apple wants to prevent.
P&G helped test new tracking tech that skirts Apple s new privacy rules
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Procter & Gamble a collaboré avec des entreprises chinoises pour contourner les règles de confidentialité d Apple – Economie
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P&G Wanted to Skirt App Tracking Transparency Rules With China Data Collection Tech [Updated]
Thursday April 8, 2021 11:39 am PDT by Juli Clover
Procter & Gamble Co. was one of the companies that worked with the China Advertising Association to test a new data collection tool designed to get around Apple s App Tracking Transparency rules, reports
The state-backed China Advertising Agency developed a new method of tracking users called CAID to replace access to the IDFA or advertising identifier of an iPhone or iPad. Starting with iOS 14.5, Apple will not let apps access the IDFA of a device without express user permission, which will have an impact on cross-app and cross-website tracking used for ad targeting.
Today’s column is written by Alex Bauer, head of product marketing at Branch.
Less than a month ago, on March 15, the Financial Times broke a remarkable story. A state-backed consortium known as the China Advertising Association representing more than 2,000 of the biggest names in Chinese tech, has been quietly testing a new standard called the China Advertising ID (CAID).
Normally, something like this wouldn t be particularly newsworthy. The Chinese tech world is full of homegrown standards. But CAID represents something much bigger: it s an overt attempt to bypass Apple s upcoming AppTrackingTransparency (ATT) policy.
In other words, Chinese apps are basically forming a union and daring Apple to ban all of them at once.