Details 28 July 2021
Ever envied an athlete biting into his or her gold medal while standing on the podium of the Olympic Games? Well, Burger King Belgium is turning the tables and making consumers the centre of envy instead. Playing on the iconic pose where athletes pretend to bite into their medals after winning a match, Burger King is offering viewers of the 2020 Tokyo Olympic Games free Whopper burgers when they take a photo or screenshot of an athlete biting into their medal and post it on social media with the hashtag #WishItWasAWhopper.
The Whopper Medals campaign runs on social media from 27 July to the end of the Olympics on 8 August. At the same time, it also created a 35-second spot featuring a series of photos of athletes biting into their medals. The video ends with the quote: This time during the games, you won t envy the athletes. They will envy you. The campaign was done in collaboration with French ad agency Buzzman.
Burger King Malaysia CEO Ng Lee Tieng takes on dual role as SG chief Details 05 July 2021
Burger King Singapore s CEO Goh Chin Hou (pictured left) is leaving the company on 22 July and will be succeeded by Ng Lee Tieng (pictured right), current CEO of Burger King Malaysia. Ng now oversees both the Malaysia and Singapore markets. In Singapore, Ng will continue to accelerate local store expansion and drive the brand s digital transformation from multichannel to omnichannel in the near future. According to Burger King, the investment will enable it to consistently deliver personalised experiences for shoppers across all its channels and devices.