The future of retail will be omnichannel, say experts
At the TiEcon Delhi-NCR 2021 virtual event, Lenskart, Clovia, and boAT founders discussed the future and viability of omnichannel sales, which involves both online and offline retail.
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Many brands and companies are now switching to omnichannel retail selling on both online and offline channels to get the maximum reach for the product. Experts believe this might be the future.
At the
TiEcon Delhi-NCR 2021 virtual event,
Peyush Bansal, CEO and Customer Happiness Officer, Lenskart, said, “When we opened our first physical store, we not only had given an opportunity to about 200 million online shoppers, but to those 600 million people who don’t shop online. They could use our stores to consume our products, get a look and feel of things, and place the order online.”