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How Just Stock in Kuala Lumpur brands their homemade roasted chicken bone broth as the must-have beverage | Eat/Drink

KUALA LUMPUR, May 11 – What looks like a pomade and packs a punch? What is something you’d scoop out of a tub and sip from a cup? If you’re an ardent Jack Dorsey fan, you’d know the answer to all of the above is bone broth. The CEO of Twitter is famous for breaking his daily intermittent.

Fmcg heavyweights team up to launch mass-market bone broth brand

The brand will debut in the spring with a nine-strong lineup A team of fmcg heavyweights have teamed up to launch what they claim is the UK’s first mass-market bone broth brand. Called Sloth: The Slow Broth Co, the NPD is the brainchild of former New Covent Garden MD Nigel Parrott, soup brand Watmuff & Beckett founder Andrew Watmuff, and former Dragons’ Den star Nick Jenkins. The brand will debut in the spring with a nine-strong lineup of single-serve SKUs: Chicken Bone Broth, Beef Bone Broth, Chicken, Coconut & Wild Rice Soup and Smoky Chorizo & Butternut Squash Risotto (370g-450g, rsp: £2.40-£3).

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