Dragonsâ Den: Series 14, Episode 13
A gourmet soup brand secured investment while two entrepreneurs made an offer Jones 10 year-old would decline - Learn from this week s pitches.
by Henry Williams Updated: Jan 29, 2021 Published: Feb 6, 2017
There was only one deal in the Dragons lair this week as Nick Jenkins took a bite into a gourmet risotto and soup brand with a charming backstory.
Elsewhere, a home security device struggled to excite the angel investor panel and a teacher looking for investment in a kid s language teaching franchise offered up “nonsense” projections.
Read on to find out the business lessons from this week s installment…
The brand will debut in the spring with a nine-strong lineup
A team of fmcg heavyweights have teamed up to launch what they claim is the UK’s first mass-market bone broth brand.
Called Sloth: The Slow Broth Co, the NPD is the brainchild of former New Covent Garden MD Nigel Parrott, soup brand Watmuff & Beckett founder Andrew Watmuff, and former Dragons’ Den star Nick Jenkins.
The brand will debut in the spring with a nine-strong lineup of single-serve SKUs: Chicken Bone Broth, Beef Bone Broth, Chicken, Coconut & Wild Rice Soup and Smoky Chorizo & Butternut Squash Risotto (370g-450g, rsp: £2.40-£3).