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Design consultancy Pentagram has created new branding for The Moholy-Nagy Foundation, which aims to embody the style and methods that artist and Bauhaus educator László Moholy-Nagy used in his work.
Established in 2003 by the artist s daughter Hattula Moholy-Nagy, The Moholy-Nagy Foundation aims to preserve László Moholy-Nagy s legacy by creating an online archive of his life and works.
In addition to conducting research on the artist and providing viewers with accurate information regarding his art and photography, the organisation also holds online events and exhibitions.
Pentagram has designed a visual identity for The Moholy-Nagy Foundation
Pentagram partner Marina Willer and her team were tasked with designing an expressive visual identity and system for the foundation that mirrored Moholy-Nagy s paintings, films and photography – particularly his photograms, for which he was best known.
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Feed identity, from DutchScot
London-based design studio DutchScot has created a typographic identity for social media and content creation agency Feed. “Their spirit is young and vibrant but it’s backed up by expertise,” studio partner Alex Swatridge tells Design Week. The logo is a “living, breathing representation of the word ‘Feed’” and is constantly moving vertically online. It aims to reflect how people scroll through feeds on their phones, tablets and computers. There are more nods to the company’s social media-focus throughout. Rolling over an image will reveal an emoji relevant to that particular field, and if you leave the website open, it’s eventually taken over by a crowd of the icons.
An Experimental Identity for an Experimental Design Master
Marina Willer has been brilliantly busy lately.
In addition to the launch of the
László Moholy-Nagy, the Hungarian artist, writer and Bauhaus professor, eventually found his way to Chicago, where he established the innovative Chicago School of Design. His daughter, Hattula Moholy-Nagy, created the Moholy-Nagy Foundation in his honor in 2003, “to foster the artist’s legacy by conducting research on his life and work, and developing new programs, affiliations and partnerships.”
Willer and her team were tasked with rebranding the foundation’s identity no doubt a daunting task, given the experimental designer’s legendary work. So for their solution, they turned to the very spirit of that experimentation.