An Experimental Identity for an Experimental Design Master
Marina Willer has been brilliantly busy lately.
In addition to the launch of the
László Moholy-Nagy, the Hungarian artist, writer and Bauhaus professor, eventually found his way to Chicago, where he established the innovative Chicago School of Design. His daughter, Hattula Moholy-Nagy, created the Moholy-Nagy Foundation in his honor in 2003, “to foster the artist’s legacy by conducting research on his life and work, and developing new programs, affiliations and partnerships.”
Willer and her team were tasked with rebranding the foundation’s identity—no doubt a daunting task, given the experimental designer’s legendary work. So for their solution, they turned to the very spirit of that experimentation.