How Cheetos, Nike, Facebook and others plan to own the Super Bowl social media conversation
Virtual stadiums, interactive filters, football stars and loads of sweepstakes are this year’s Big Game social themes
By
Ilyse Liffreing.
Published on February 04, 2021.
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Credit: Frito-Lay
While the Tampa Bay Buccaneers and the Kansas City Chiefs face off during Super Bowl LV this weekend, many brands are hoping they can make an impact with football lovers on social platforms.
Brands are either skipping expensive buys in the Super Bowl and diverting their attentions entirely to social media, or are supporting their Big Game ads with large social pushes. Most of these are light-hearted and fun attempts at standing out in social feeds.
All the 2021 Super Bowl Commercials
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Ashton Kutcher, Mila Kunis and Shaggy star in the Goodby, Silverstein & Partners spot directed by Bryan Buckley
By
Jessica Wohl.
Published on February 01, 2021.
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Credit:
Courtesy Cheetos
Cheetos is out with its latest music-themed Super Bowl spot, using Shaggy s It Wasn t Me to illustrate how to try to convince someone else you didn t swipe their snack.
In the spot, Ashton Kutcher wonders where his bag of Cheetos Crunch Pop Mix has gone. It appears his wife Mila Kunis is to blame. But she s brought in a very specific counselor, Shaggy, for guidance. Kutcher repeatedly catches Kunis with the bag, and he utters lines such as Saw you snacking on the sofa, met with a series of It wasn t me replies from his wife.
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PLANO, Texas, Feb. 1, 2021 /PRNewswire/ While Super Bowl LV will look different, the game is still expected to be one of the most-watched events of the year and one of the biggest snacking days of the year. Today, Frito-Lay, the $17 billion snacks division of PepsiCo, has officially launched a portfolio campaign called Twas the Night Before Super Bowl a sequel to the popular Twas the Night Before Kickoff which will feature the most NFL stars ever seen in a PepsiCo commercial: Peyton, Eli and Archie Manning, Troy Aikman, Joe Montana, Deion Sanders, Terry Bradshaw, Jerry Rice, Jerome Bettis and of course, the return of Marshawn Lynch to narrate the story. The campaign kicks off today with versions that will air digitally and on television and will culminate with an exclusive new TVC on February 7 marking the first time Frito-Lay has aired a portfolio commercial on Super Bowl Sunday.
Cheetos Crunch Pop Mix Steals the Spotlight with Super Bowl Ad Featuring Ashton Kutcher, Mila Kunis and Shaggy
Released today, the full commercial reveals the superstar cast answering what to do when you get caught sneaking Cheetos to the lyrics of Shaggy s hit song, It Wasn t Me, celebrating its 20th anniversary
Fans will have the opportunity to snatch their own bag of Cheetos during the game
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PLANO, Texas, Feb. 1, 2021 /PRNewswire/ After reclaiming its Super Bowl icon status last year, today Cheetos unveiled this year s full TVC for Super Bowl LV, It Wasn t Me. In the commercial, actors, philanthropists and power-couple Ashton Kutcher and Mila Kunis helped remix Grammy Award-winning artist Shaggy s iconic song with a mischievous twist, offering a tip on what to do when caught sneaking Cheetos from your loved one s stash.
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