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PLANO, Texas, Feb. 1, 2021 /PRNewswire/ While Super Bowl LV will look different, the game is still expected to be one of the most-watched events of the year and one of the biggest snacking days of the year. Today, Frito-Lay, the $17 billion snacks division of PepsiCo, has officially launched a portfolio campaign called Twas the Night Before Super Bowl a sequel to the popular Twas the Night Before Kickoff which will feature the most NFL stars ever seen in a PepsiCo commercial: Peyton, Eli and Archie Manning, Troy Aikman, Joe Montana, Deion Sanders, Terry Bradshaw, Jerry Rice, Jerome Bettis and of course, the return of Marshawn Lynch to narrate the story. The campaign kicks off today with versions that will air digitally and on television and will culminate with an exclusive new TVC on February 7 marking the first time Frito-Lay has aired a portfolio commercial on Super Bowl Sunday.