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This photo provided by Bud Light shows a scene from Bud Light 2021 Super Bowl NFL football spot. ( Bud Light via AP)
Super Bowl ads each year offer a snapshot of the American psyche. And this year, it s a doozy.
After a year of pandemic fear and isolation, a tumultuous election capped by a riot at the Capitol, and periodic uncertainty as to whether there would even BE a Super Bowl, marketers have to tread carefully. The ideal: promote their brands to a weary audience looking for comfort and escapism without crossing any lines that might trigger viewers.
So Will Ferrell is teaming with GM and Awkwafina and Kenan Thompson on a madcap cross country dash to promote electric vehicles. Amazon toys with sexual innuendo when a woman is distracted by her new Alexa assistant that looks like the actor Michael B. Jordan. And Anheuser-Busch offers a hopeful look toward a time when we can say let s get a beer to friends and coworkers again.
A sexy Alexa, Dan Levy s M&M habit: Super Bowl ads to watch
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Super Bowl commercials 2021: Michael B Jordan as sexy Alexa, Wayne s World reunion for Uber Eats
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Fri. 9:52 a.m.: A sexy Alexa, Dan Levy’s M&M habit: Super Bowl ads to watch
Feb 5, 2021
This photo provided by DoorDash shows a scene from DoorDash 2021 Super Bowl NFL football spot. (DoorDash via AP)
It might not have seemed likely early in the pandemic, but the 55th Super Bowl Sunday is upon us yet again. Each year advertisers pull out all the stops to entertain the crowd of 100 million viewers expected to tune in to the CBS broadcast on Sunday. This year there are more than 20 newcomers as well as old favorites. Amazon shows off a sexy new body for its Alexa assistant, Dan Levy apologizes for eating M&M’s and Bud Light Seltzer Lemonade makes a downpour of lemons a metaphor for 2020’s troubles. And as always, expect some surprises, too.
Watch Super Bowl 2021 commercials: Michael B. Jordan, Springsteen, Travolta and more
Updated Feb 07, 2021;
Posted Feb 05, 2021
Marshawn Lynch (Frito-Lay), John Travolta (Scotts and Miracle-Gro), Mila Kunis, Ashton Kutcher, Shaggy (Cheetos), Cedric the Entertainer and Post Malone (Bud Light) star in various Super Bowl commercials this year.Frito-Lay; Scotts and Miracle-Gro; Cheetos; Bud Light
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Much has changed since the onset of the COVID-19 pandemic, and Super Bowl 2021, aka Super Bowl 55, is no exception.
Masks and limited seating will be just some of the ways the football tradition will look different this year.
But as the Feb. 7 showdown between the Tampa Bay Buccaneers and Kansas City Chiefs looms in Florida, brands have been ramping up efforts for the #AdBowl by showing off their coming contributions to the 2021 commercial blitz.