around the world, iconic cosmetic brands are losing ground to small and fast moving new players, starting up with a direct line to their customers on social media. so can these digital disruptors really challenge the global giants like estee lauder and l oreal? i m going to be asking two women giving it a go. there they are. megha ashar, who s start up in india, just got millions of dollars of investment. and trinny woodall, the big boss of trinny london, who s gone from telling women what not to wear on her television show to selling cosmetics directly to them online. plus, why a lack of truck drivers around the world could be another big hit to our global supply chain. the big boss of the global truck maker scania joins me to talk truckers and whether an all electric future is possible. wherever you rejoining me from around the world. once again, a big hello and a warm welcome to the show. you know, just over six years ago, the singing superstar rihanna, she launched a cosm
wherever you rejoining me from around the world. once again, a big hello and a warm welcome to the show. you know, just over six years ago, the singing superstar rihanna, she launched a cosmetic brand called fenty. she had the backing of the global luxury goods giant lvmh. today, fenty has made rihanna a billionaire, but she s not alone. kyliejenner, one of the most followed people in the world on social media, launched a makeup line and became hugely successful all by the age of 21. the cosmetics industry, it s one of the most disrupted out there, as well as coping with covid. it s had to deal with an onslaught of these start ups, which use the founder who can talk directly to customers on social media to drive growth and create a seemingly personal relationship with them. that s according to one of the authors of one of the most widely read reports in the cosmetic and beauty world. they re not necessarily celebrity driven, many of them are, but often there s a very strong f
this is stilride one. it has one very unusual feature. its chassis is made from one piece of steel. all the curves, all the lines have been folded like origami, following a design by its creator tue beijer. with the curve folding, we dance with the metal. the reason is notjust about aesthetics. see, a typical scooter is assembled in special factories from more than 100 parts, and then it s shipped around the world. but for this bike, all that would need to be sent anywhere is the design. because a bike, if you would send a bike in a crate, you re shipping air. you don t want to ship air. whether you re in sweden, you re in england, you ll probably find sheet metal, right? so it s better to send the code rather than to send yourfinal product. that s a very, very efficient way to do it, you know? so you want to produce near the end customer. i ve been given permission to fire the laser. the plan is for locally sourced steel to be laser cut into a flat chassis pattern and then f
this week we are riding wheels of steel with a swedish scooter that is flat pack as is furniture. we dance with the metal. joe is investigating the future of passwords and passcodes and they are looking a little different. it is probably not enough to fool you, but a machine. ai in agriculture. how ai is helping agriculture. and the robot that. we ll be able to gather many things. scooters. they re lean, nifty, greener than cars really green if they re electric. but there s one thing about them that could still be greener the way they re made and what they re made from. this is stilride 1. it has one very unusual feature its chassis is made from one piece of steel. all the curves, all the lines have been folded like origami. it follows a design by their creator. with curve folding, we dance with the metal. the reason is notjust about aesthetics. see, a typical scooter is assembled in special factories from more than 100 parts and then, it s shipped around the world. but