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When celebrity shout-outs stray from wishes for fans to corporate promos

Your favourite celebrity might want to wish you a happy birthday and end up promoting a brand instead. Here’s how.

Rohit mittalNaresh guptaManisha kapoorChandramouli nilakantanRamya ramachandranAdvertising standards council of indiaAdvertising standards councilBang in the middle

The influence of perspective: unveiling the significance of a Marketing Manager s Index over the Purchase Manager s Index

The influence of perspective: unveiling the significance of a Marketing Manager s Index over the Purchase Manager s Index
financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.

Chandramouli nilakantanPurchase managers indexMarketing manager index

Will brands follow the BCCI and close the endorsement-fee gap between men and women?

Will brands follow the BCCI and close the endorsement-fee gap between men and women?

Mohit joshiDivya karaniManisha iyerChandramouli nilakantanAgnello diasHarish bijoorManagement groupHavas media group indiaSouth asiaProfessional management groupHavas media groupBoard of control for cricket in indiaIndian advertising newsIndian media news

The Imitation Game: Dabur s Tasty Masala is a Maggie Masala-ae-Magic lookalike

The packaging of Dabur's newly launched flavouring product resembles that of Masala-ae-Magic.

Chandramouli nilakantanShivaji dasguptaAdvertising standards council of indiaDelhi high courtTasty masalaHindustan timesHommade tasty masalaAdvertising standards councilDelhi highDabur vs maggiCopyright infingement

PV Sindhu, Mirabai Chanu – When moment marketing gets mired in newsjacking

PV Sindhu, Mirabai Chanu – When moment marketing gets mired in newsjacking
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Uttar pradeshChandramouli nilakantanCharu raizadaBlue lotus communicationsAditya birla groupDomino pizzaTokyo olympicsMirabai chanuAmul topicalFirst indianCommunication consultantஉத்தர் பிரதேஷ்சாறு ரைசாடாநீலம் தாமரை தகவல்தொடர்புகள்டோமினோ பீஸ்ஸாடோக்கியோ ஒலிம்பிக்ஸ்

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